Game of Our Lives

Accelerating Impact Across Sports
After 17 projects, 47 partnerships & 623 000 lives supported, the GOL ended summer 2025 having over delivered on the challenge set, 'to impact 500 000 lives in 5 years'. We thank every partner, supporter, donor and volunteer that gave time and energy to prove gamified impact is possible.
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GOL was a strategic impact experiment & fund that helped raise the social and environmental impact alongside some of sports industries top athletes, brands, clubs, leagues, FA’s and tournaments

How we did it

Strategy

Board vision / positioning
Purpose Priority
Industry future insight
Community Intelligence
Impact campaign focus
NGO management
Impact tracking
3rd party auditing

Digital gamification

Player led teams
Passionate causes
Mobile platform
Tokens for impact
Ecosystem invitation
Community engagement
Content creation
PR / Social media

Live impact events

Event development
Player recruitment
Impact optimisation
Donation and task tools
Donation audit and receipt giving

630,000 lives impacted worldwide

3.000 emergency helpline volunteers supported

40.000 disease treatments donated

€140,000 donated in 90 mins by fans

900 lives impacted with warm winter gear

630K

Lives impacted

53.1K

Minutes given

€180K

Donated

Experimental Challenge

Impact 500 000 lives in 5 years 2020-2025

We gamified purpose

GOL was a leader in the gamification of good actions, with over 50 tasks from donation to volunteer to petition online and in stadiums. All user impact was authenticated, tracked with real time impact measurements on online scoreboards.

81+ purpose-driven athletes active on GOL

Fan friendly online platform

Our proprietary tech was a stand alone or partner embedded community platform.